An Outline of Advertising: Its Philosophy, Science, Art and Strategy
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CA$50.00
CA$50.00
Hotchkiss, G.B. Macmillan, 1933. First edition. Fine/No dust jacket.
A fascinating look into advertising in its early days, full of examples, and insight into why people read ads, how advertising evolved, research, how to write copy (although everyone's already a copywriter), typography - and so on and so on. Awesome insight into how the business used to be and how people never change.
A fascinating look into advertising in its early days, full of examples, and insight into why people read ads, how advertising evolved, research, how to write copy (although everyone's already a copywriter), typography - and so on and so on. Awesome insight into how the business used to be and how people never change.