Twenty Ads That Shook the World
SKU:
CA$60.00
CA$60.00
Twitchell, James B. Crown Publishers, 2000. First edition. Fine/Fine.
An enlightening and controversial look at the ads that, according to author Twitchell, went way beyond selling products and caused a societal shift. Remember Don Draper asking his co-workers if they got Bernbach's Volkswagen ad? That campaign is in here. So's Ogilvy's Man in the Hathaway Shirt, Claude Hopkins' brilliant long copy and even P.T. Barnum. Beautiful, possibly unread - a sheer delight that will inspire envy and argument.
An enlightening and controversial look at the ads that, according to author Twitchell, went way beyond selling products and caused a societal shift. Remember Don Draper asking his co-workers if they got Bernbach's Volkswagen ad? That campaign is in here. So's Ogilvy's Man in the Hathaway Shirt, Claude Hopkins' brilliant long copy and even P.T. Barnum. Beautiful, possibly unread - a sheer delight that will inspire envy and argument.